An event brought to students by the L'Oréal Professorship in Creativity Marketing
Big Picture 2019
A fascinating event brought to students by the L'Oréal Professorship in Creativity Marketing
Behind the scenes with the winning teams
Hello! Our names are Lena Aridi (ESCP Europe), Francesco Mambelli (ESCP Europe), Margo Blanche Compen (IFM), Papolthee Rakphongphairoj (IFM), Olivia Varon Caralps (IFM), Divya Kedia (ESCP Europe), Anna Syren (ESCP Europe), Clémentine Toussaint (ESCP Europe), Amirkhon Murvatov (IFM), Deeksha Gupta (IFM) and Charlie Wang (IFM), and we would love to share this amazing experience with you!
Team 2
Francesco Mambelli (ESCP Europe), Lena Aridi (ESCP Europe), Margo Blanche Compen (IFM), Papolthee Rakphongphairoj (IFM)
Team 8
Divya Kedia (ESCP Europe), Clémentine Toussaint (ESCP Europe), Charlie Wang (IFM), Amirkhon Murvatov (IFM) and Deeksha Gupta (IFM)
About the Big Picture Project
Each year, Big Picture is a powerful learning tool which brings together students from IFM and ESCP Europe.
Students from both Schools are projected into the heart of the creative process: they are asked to design and produce a video in a very short time. It is also a highly multicultural challenge. The workshop offers opportunities for exchanges between various different profiles, learning to work together on an innovative project and finalising it under the pressure of a tight deadline… such are the main learning challenges of the Big Picture project. At the end of the week, one of the videos was selected as the winner by a panel that includes leading professionals.
Marie Taillard, L'Oreal Professor of Creativity Marketing, ESCP Europe
Rarely do students get to learn as much in one week
Big Picture is a very special opportunity for our MSc in Marketing & Creativity students to work alongside colleagues from the Institut Francais de la Mode on a creative business brief for L'Oréal. Our project this year was both inspiring and challenging as teams had to imagine the experience of Gen Z shoppers with the YSL Beauty brand in 2025. Student teams from both schools worked hard to produce one-minute original videos and recommendations, which they presented to a prestigious jury of L'Oreal executives including the YSL senior management team. Rarely do students get to learn as much in one week as they do on this project -- truly a once-in-a-lifetime experience that opens up new career horizons and pushes their creative and business skills to new heights.
Brad Fujimoto, Programme Manager, MSc in International Fashion & Luxury Management, IFM
An invaluable experience for our students
Every year the Big Picture project prepares our students to face the realities of working in the creative industries, where image is everything and content must convey strategic meaning in an ever aesthetic manner. It is invaluable for the students to have to work under intense time constraints, with team members that they have just met, who bring to the table different problem-solving approaches. In addition, the strategic and technical coaching that they receive makes the project a truly 360° learning experience. We are very pleased to partner with ESCP Europe on this exciting project, and also in regards to the new IFM – ESCP Europe double degree.
Lessons from the Big Picture Project
Laurent François, Creative Strategist & founder at RE-UP agency, was co-coaching us. It was also a great experience for him.
Laurent François, Creative Strategist & founder at RE-UP agency, was co-coaching us, it was also a great experience for him.
Here are some of the learnings he got from coaching these 50 talents, along with Pr. Marie Taillard and Brad Fujimoto.
- Some of the answers are in the brief
- Talk to people: find them, interview them
- The “concept”: a tough notion
- Team feedbacks are a weapon
- It’s all about a concept… matched with a brand
Read more
Scrapbook of the week
©GeorgesVignal ©FrançoisDaburon Congratulations to all the other students involved in the Big Picture Journey!Caren Abdul Hak, Lena Aridi, Benedetta Budini Gattai, Alexia Danton, Margaux Duvallet, Aryana Eshtehardi, Felicia Ivarsson, Maya Jannoun, Divya Kedia, Sau Wei Law, Anne Constance Lemire, Francesco Mambelli, Julia Markowitz, Nicole Morasco, Mafalda Patricio, Anastasiia Prokhorenko, Danielle Marie Rosengrant, Amelie Schoumacher, Anna Syren, Clementine Toussaint, Marie-Cecile Vernet and Kristina Vygovskaya (ESCP Europe)Lisa Marie Bauwens, Rawlins Bray, Marine Chapdelaine, Margo Blanche Compen, Samarpita Dasgupta, Victoria Devia, Bikem Evgin, Deeksha Gupta, Megan Gwatney, Cécile Larher, Qinshu Liu, Amirkhon Murvatov, Tamar Nanobashvili, Mariona Palacio Espasa, Etienne Philibert, Anastasiia Povorozniuk, Papolthee Rakphongphairoj, Ruth Sequeira, Zijun Shi, Olivier Van Donselaar, Olivia Varon Caralps, Vera Wagner, Chin Jung Wang and Charlie Wang (IFM)You can have a look at their amazing videos here.
